A brief history of the iconic, bite-sized chocolate
February 14, 2015 10:00 AM ESThether they’re in the candy dish at the doctor’s office or taped to a middle schooler’s valentine, Hershey’s Kisses are a Valentine’s holiday mainstay. Supermarkets carry seasonal colors, specialty flavors and even novelty jumbo Kisses. As one of the Hershey Company’s first products, the classic bite-sized candies have had a long evolution from simple chocolate to Valentine’s Day titan — and, it turns out, chocolate isn’t the only ingredient in its rise to fame.
“But with the Kiss, he also figured out how to package it, how to market it, into something that’s really iconic.” But the ultimate secret ingredient in Kiss success is, in a way, the most obvious of all: no matter what color the Kiss, the most marketable thing about the candy this time of year is its name. Hershey trademarked it specifically in 2000, but disputes remain over its origin. The company supplies this explanation: The nozzle apparently makes a kissing sound as it dispenses the chocolate onto the belt.
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