A founder who runs a $20 million VC firm that specializes in PR shares the 4-step plan she uses to scale her business and attract investors (by RobinMadell)
While angel investing, Drokova tested an original model she had conceived: leading communications and PR for her portfolio companies.
With this process in mind, success for Day One is not just about media coverage gained, but about benchmarks hit with the help of the firm's PR work. "We have multiple case studies of our work that give benchmarks of what we see as good work, though we are always trying to deliver more than [in] previous phases," she said. Drokova noted that most of the time, her team has met with founders before investing in their company.
Drokova pointed to Day One's portfolio company TrueBill as a great example of her four-step plan in action, noting that Day One invested in the seed stage and led communications all the way through TrueBill's series B. Her team's history with TrueBill enabled them to garner unique feature stories for the company, which led to new opportunities and influenced the growth of users, fundraising, recruitment, and market positioning.
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