In the content space race currently being fought out in the entertainment industry, shows getting picked up by one platform after being dumped by another is becoming a more frequent phenomenon. Som…
decided not to exercise its option for fourth season, and the moment Bezos said the words, “I just got word that ‘The Expanse’ is saved.”
That marketing push has been the biggest difference that the duo have noticed since the move to Amazon. “The Expanse” received a “very limited” amount of marketing support while at Syfy, says Johnson, meaning the show built its passionate fanbase on word of mouth. Now, with Season 4 being released in more than 200 countries, the hope is that the number of people watching the show and the fan base will “grow exponentially.
“You can’t discount Jeff Bezos himself who loved these books when they first came out — the Kindle introduction screen would have ‘Leviathan Wakes’ because it was a huge eBook for Amazon — but the thing I loved the most though was when we were at that crazy dinner at the space conference when we had been doing a panel on the science of ‘The Expanse’ and Jeff Bezos was there to be honored, he announces Amazon has saved ‘The Expanse’ and we all go crazy,” recalls Shankar.
“This kind of show is hard to pull off on basic cable because the medium itself doesn’t lend itself to the viewing experience: There’s commercial breaks, you don’t watch it in the same quality. So for us, we had always thought of the show as a streaming show,” Shankar says. “So, when we went from Syfy to Amazon, it was like dying and going to heaven.”
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