How the Coronavirus Pandemic Is Affecting the Gig Economy in Hollywood

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How the Coronavirus Pandemic Is Affecting the Gig Economy in Hollywood
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Until a few days ago, Abby Borden had been putting together a proposal for the food and beverage program for the premiere of “F9,” the upcoming ninth installment of Universal’s incredibly successfu…

“Our business is based on gatherings. That’s kind of the point,” Borden toldAnother event she had been working on, the James Beard Foundation’s Taste America: Los Angeles, which was supposed to take place at The Fields food hall in downtown L.A. in April, has been pushed to the fall.

“It’s cancellation after cancellation. We might have to pause the entire operation until further notice,” said Sturm, who employs some 500 models/waiters on a per-event basis in cities including Los Angeles, New York and Miami. Brand ambassadors , catering wait staff and promotional modeling jobs are popular gigs among actors and models who rely on flexible schedules for auditions and bookings. But when acircumstance — like a global pandemic — results in gig cancellations, they are rarely entitled to any kind of compensation.

On the acting side, auditions for national commercials and TV shows have also fizzled out, save for a voiceover audition. She estimates that she has lost some $10,000 in potential income in the past few weeks alone and thinks she can stay afloat for maybe another month. So is her friend, Arron Turnbull. Turnbull also works in catering and as a brand ambassador for various wellness companies that market to what he calls the “Erewhon crowd,” referencing the trendy health food store chain in Los Angeles. He says he works 12 to 14 catering events a month; six have been canceled in March alone.

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