How influencer, Kiersten Rich, built a million dollar travel empire with The Blonde Abroad
this year. Next year we’re doing a lot of new destinations: places that are either a little more difficult to travel solo in terms of cost and logistics or maybe a little more intimidating for women to go to by themselves. ... [+]ACT: How did you pivot from being an influencer to building a business? I’ve seen a lot of people in this space do that transition and some people haven’t done it well.I am always thinking of business ideas. That is an intuition for me.
Early on, I knew diversifying was essential. Whether it was on social media or on my business, I had to spread myself out with it. I was never afraid of bringing on people to help me. I have a team and I think that helps to get out of your own headspace. I have people asking every day, ‘who did your website? Do you do mentorships?’ So I thought, I’ll just create a digital creative agency. We do custom websites, graphic design, and it’s basically an umbrella of my existing team to help other people.... [+]When I started it was this very unknown, uncharted territory with Instagram. I think a lot of people base [their worth] on reach alone. You can’t limit yourself by saying my only worth is with the audience I have.
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