22-year-old tennis star Naomi Osaka made $37 million last year, surpassing Serena Williams as the highest-paid female athlete. Here's how she did it.
"It is a special feeling to aim for the Olympics as a representative of Japan," she told. "I think that playing with the pride of the country will make me feel more emotional."
She supported the decision to push back the Olympics until next year amid the pandemic. "Sport will eventually unite us again and be there for us always, but that time is not now," she wrote in a since-deleted Instagram post,Osaka already had a string of robust endorsement deals, but her Olympics decision made her a hot commodity among Olympic sponsors. It contributed significantly to her earnings last year.
. "She's got American appeal, Caribbean appeal, Japanese appeal. As nationalities continue to mix in this world, that makes her even more desirable.", Nike reportedly paid Osaka more than $10 million last year in an agreement that runs through 2025, per Forbes. Neither Nike nor Osaka's rep has confirmed the financial details of the endorsement agreement.
It plans to launch an Osaka streetwear line in the fourth quarter and gave Osaka a rare exception to its requirement that tennis players only wear Nike gear during a match.Naomi Osaka in action at the French Open 2019.last year, including emerging sports drink BodyArmor and sport recovery tech company Hyperice, with significant equity components.
"I'm really interested in seeing a young business grow and adding value to that process," Osaka told Forbes in 2019. "I tasked my team with finding brands that align with my personality and my interests.
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