How Tender Greens CEO Denyelle Bruno is making sure women in food get paid:
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Denyelle Bruno is CEO of Tender Greens, a fast-casual chain in California, New York and Massachusetts. Bruno and Tender Greens want to shift the culture of the restaurant industry by creating gender parity on both sides of the house by having 50% of their staff be female by 2020. Tender Greens is currently almost at 40% parity, with 38% of their executive chefs are women. Their restaurant managers are currently staffed at 45% women.
As Tender Greens starts that scaling process, Bruno and her team are deeply strategic about how that expansion will happen. By the end of 2020, the company has set a goal of reaching gender parity in their organization. They’re setting out to close the promotion gap, which is a barrier that keeps women from achieving equal pay in any industry.
Creating gender parity in the restaurant industry is an ambitious goal, and one that Bruno and Tender Greens are closing in on. Currently, Tender Greens is almost at 40% gender parity, with 38% of their executive chef positions held by women. At the restaurant manager level, 45% of positions are staffed by women. Bruno claims the industry average is at about 25% parity. The numbers are stunningly low for head chefs or women-owned restaurants.
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