How Stuart Vevers Went From Making His Own Club Clothes to Shaping the Future of Coach

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How Stuart Vevers Went From Making His Own Club Clothes to Shaping the Future of Coach
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'I still have a hunger to understand what makes the next generation tick, what's going to continue to make me relevant as a designer or the house that I work for relevant as a brand. It's always about listening and researching and thinking.'

, he'd already made a name for himself as a creative director, having led a turnaround at Mulberry from 2004 to 2007 and at Loewe from 2017 to 2013. He cut his teeth in the accessories departments of some of the most iconic brands in the industry — Calvin Klein in the '90s, Bottega Veneta, Givenchy and Marc Jacobs' Louis Vuitton — before returning to his first love, women's ready-to-wear.

Where does your interest in fashion come from? When did you know that you wanted to try to make a career out of it? In the U.K., you specialize right from the beginning. You start in that. When I said I want to study fashion, my father was maybe angry with me. I think he saw the opportunity he'd not had himself — that I had this opportunity, that my grades were good enough that I could go to a university. He was worried I was throwing everything, all that opportunity, away by studying something where he couldn't see a career at the end of it. Fortunately, I did what I wanted to do.

Your first job is so key, right? The way that I got my first job was so specific — in a way, that was a lesson for me even going forward. Tell me about how you worked your way up the ladder. You went on to work at Bottega Veneta, Givenchy and Marc Jacobs' Louis Vuitton — how did you keep moving forward and advancing your career, eventually to becoming a creative director?

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