Khalid, The Killers, Duke Dumont and many more will perform at the first-of-its-kind SplendourXR
Ducrou and Co. worked alongside Linden Lab, the American digital entertainment developer that’s best known for building Second Life. “The money that's been invested into developing the platform is extensive,” she notes.
This second Splendour doesn't need to be packed down afterwards, though it can have a second life. In time, it could be staged in tandem with the physical event, and pumped into the devices of music fans around the globe, pushing out the Splendour name like never before. Since its first edition back in 2001, SITG has hosted a who’s who of international stars, from Coldplay to Arctic Monkeys, Kanye West, Tame Impala, Lorde and many more.
Like any promoter who works in greenfield events, Ducrou and Splendor co-founder Paul Piticco have rolled with volleys of punches, from flooding to clapback from council. “Yeah, I do think you become quite resilient. You have to have a fairly healthy risk appetite to do,” notes Ducrou. In late 2016, Live Nation, keen to add festivals to its portfolio, acquired a 51% stake in Ducrou and Piticco’s Secret Sounds, the entertainment company behind the Splendour and the traveling Falls festival.
Ticket holders can create an avatar, mingle with others, purchase virtual kit and, of course, kick back and enjoy music. The Avalanches' performance was recorded during their show at Sydney’s the Enmore,
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