Associated Press editors determined that the third impeachment of a U.S. president warranted a “flash,” a designation given to stories of transcendent or historical importance.
According to a 1946 edition of the internal publication AP World, managers sought to standardize the use of the flash in an order that went out to all news wire operators on May 1, 1906, two weeks after competitive reports from the Great San Francisco Earthquake had riveted newspaper readers across the country.
“News matter of supreme importance which would necessitate the issuance of extra editions should be sent first as a “flash,’” in a message not to exceed ten words, and should go on all leased wires,” the order said. “Such “flash” must take precedence over all bulletins, must go upon each wire …, must be sent instantly upon the development of the news, and must never exceed ten words in length.
Through the 20th century, flashes were sent rarely, perhaps once or twice a year, and some years could pass with no flashes at all.Eisenhowers Headquzarters [sic] announces allies land in FranceEagle told to go for a landingOne other flash, which may seem particularly relevant in light of Wednesday night’s events, was sent on Jan. 4, 2007.Daniszewski, a former Times foreign correspondent, is vice president for standards at the Associated Press.
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