Why sharing personal data can actually improve the consumer experience HERE NowaReality ad
Given recent data breaches, there are many concerns that location data can infringe on consumers' privacy.
Consumers should feel empowered to view their personal location data as a means to getting better service.In the hands of transportation officials, it can ease traffic congestion, reduce accidents, and lead to more realistic planning projections. For companies, it optimizes fleet routes and provides visibility along every mile of the supply chain.
Sharing and analyzing location data can make life more pleasant and efficient, and as data accumulates, software developers will find new ways to combine and share it — developing services that are more meaningful to users.Privacy can be compromised inadvertently. Many companies use pseudonyms when they track location.
Many people don't realize the extent to which they're being tracked, or how their data could be traced to their identity. Privacy policies are often lengthy and unclear. Users may be unaware that an open app continues to transmit their location information, even after they stop using it.
But even with all the precautions that HERE and other companies are taking, there's still a looming concern about privacy.One way is to pass laws. Data-protection legislation is proliferating around the