It’s about “helping to make 'Sesame Street' more than just the show,” Sesame Workshop CEO Steve Youngwood says. “And then actually making Sesame Workshop more than just 'Sesame Street' because in this fragmented world, if you’re going to reach kids and engage kids and families you need multiple things.”
“In a fragmented world, you know, quality helps people break through the clutter, and we focus on doing what we do, innovating and staying relevant,” Sesame Workshop CEO Steve Youngwood tellsYoungwood was named CEO of Sesame Workshop in Oct. 2020, as the impact from the Floyd protests were still being felt, and with concerns over COVID and education on the top of minds. “We’re an educational media organization, we entertain in order to educate,” Youngwood says.
“That’s always been in our DNA and after the events in 2020 — not just COVID but really more importantly, George Floyd and the conversations that it started — it made us say, you know, we’ve always been about this, but the world is in a slightly different place and the conversations that we have to have [needed to adapt], and we got a bit more pointed,” he added.
“We learned that in the moment, that pointedness was right, but here, we’re going to have a broader impact and really prepare children for the diverse world that they live in,” Youngwood says. “It starts with making them feel good about themselves, and getting them to respect others. And that sort of brings the joy.” will not be forgoing the “foundational skills” kids need to grow up, be it language, math, or other critical subjects.
The organization may have been born through a single TV show airing on a public broadcast network, but it now produces content for a wide range of sources, including, yes,
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