When Ethan Hawke was promoting “Blaze,” his biopic about troubled singer-songwriter Blaze Foley, he went around Texas talking up the low-budget indie to country music fans. It was a grassroots effo…
Even as IFC continues to embrace that same scrappy spirit that first attracted the actor, the company has reached a venerable milestone. This year marks its 20th anniversary, an eternity in a business where indie labels have suffered a staggering mortality rate. In the two decades since IFC launched, major studios such as Paramount and Warner Bros. have shuttered their specialty film divisions, while distributors such as October Films, Broad Green and Open Road have all gone belly up.
The studio also takes a bespoke approach to the movies it releases. It may not shower filmmakers with financial resources, but it compensates for that by offering them a seat at the table. Directors who have worked at IFC say they appreciate its collaborative spirit and the way it involves them in decisions about marketing materials and promotional activities.
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