How RichMusic's father-son duo are leading the way for Latin R&B
In August 2013, Josh Mendez was at a barbershop in Kissimmee, Fla., just south of Orlando, when he heardplaying on the stereo. He couldn’t understand what the young reggaetonero was singing, but he liked the melodies. He called his father, Rich Mendez, a former car-dealership owner who founded the Rich Music label in 2007, and they scheduled a recording session with Quiles later that day.
Born in Brooklyn to Puerto Rican parents, Rich, 49, launched his label 12 years ago to jump-start his brother’s short-lived musical career; through Rich Music, he got him a distribution deal with Epic Records. Six years later, after Rich’s car dealership closed during the recession, he turned to Rich Music full time and brought on Josh, now 30, as COO. “This was tooth and nail,” recalls Rich of running the family business from their small house.
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