After a real-life Barbie Dreamhouse popped up in Malibu, new real estate estimates reveal how much it would cost – and turns out, Barbie’s loaded.
New real-estate estimates reveal just how much the Barbie movie's Malibu DreamHouse would actually cost, and it makes Barbie very rich. The upcoming release will mark the first live-action film inspired by the Barbie toy line from Mattel. Directed by Greta Gerwig, the movie has garnered immense attention for its unique marketing tactics and the A-list cast it has stacked up, including Robbie, Ryan Gosling, Will Ferrell, Dua Lipa, and Kate McKinnon.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT After the Barbie movie's DreamHouse became a real-life Malibu Airbnb, realtors at RubyHome analyzed the listing to estimate its real-life value, and the 3,500-square-foot pink home with a private pool, in prime location, comes with a value of just under $10 million. If Barbie were to rent her house out, tenants would pay about $70,375 per month.
Barbie's Unique Marketing Campaign Explained The Barbie DreamHouse Airbnb appears to be the latest unique marketing tactic for the film, and there's an opportunity for four guests to win a free one-night stay at the luxury property. The Airbnb listing was also written and posted by "Ken" to add another layer of fun to the endeavor.
While this may be the most pricey tactic Barbie's marketing team has used, it's not the only one. Back in April, Barbie's team introduced an A.I. Barbie selfie generator. It is a simple concept in which the generator takes a photo of an individual and transforms them into a Barbie doll. However, the campaign quickly went viral as social media users across the nation started taking and sharing their personal Barbies.
The marketing team has also been slowly teasing prospective viewers with the movie's complex story. Before any official material was released, small casting details spawned theories about there being multiple Barbies and Kens, which ultimately proved true. The latest Barbie movie trailer has confirmed that Robbie's Barbie and Gosling's Ken will journey into the real world, but from there, things are still a mystery.
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