Ford+ throws out long-held engineering, design, and marketing “prejudices” for Model-e, as well as Blue and Pro divisions.
Ford executives outlined to auto analysts on Wednesday how the Blue Oval’s latest “Ford+” reorganization will eventually earn 8% profit margin on battery-electric vehicles.says Ford has an “opportunity” to throw out old prejudices in designing and engineering its next EVs.
“Did I think we’d be No.1 in pickup trucks? No. I thought there’d be three” competitors in the pickup segment last year, Farley says.can engineer an extra 75 miles of EV range in next-generation F-150 Lightning pickup trucks from better aerodynamics alone, CEO Jim Farley says. This requires the best aerodynamic engineers in the auto industry, as well as the best auto engineers in the world, CFO John Lawler adds.
“Why do you think we’re doing Formula 1?” Farley says. “Because they have the best aero people in the world.”Farley and Lawler outlined to auto analysts and Wall Street how the Blue Oval’s latest “Ford+” reorganization will go from to eventually earning 8% profit margin on battery-electric vehicles, in their “fireside chat” at the Wolfe Global Auto, Auto Tech and Auto Consumer Conference in New York City, moderated Wednesday by Wolfe Research Director Rod Lache.More than half of Ford’s leadership team is new to the automaker, Farley says. Ford has an “opportunity” to throw out old prejudices not only in designing and engineering its next EVs, but also for its traditional combustion-powered vehicles.
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