This weekend the Formula E London E-Prix took place at the ExCel exhibition centre, the only top-level indoor and outdo…
The esports arm of Formula E grew during the pandemic and a need to engage racing fans online. Now that's shifted towards expanding the audience of the sport, enticing fans to watch the real E-Prix through a love of video games and esports."It's not just about creating a media product that is theoretically a competitor to our core race," says Kieran Holmes-Darby, gaming director at Formula E.
At present, Accelerate uses RFactor2 as its simulator of choice, with sim racers set up for competitors complete with their sponsored teams. These same sim racers are also available in the event's Gaming Arena for the public to try."You're racing on official Formula E tracks and in official Formula E cars and the experience is, outside of actually getting behind the wheel of a car, as close as you can get," says Holmes-Darby.
"The ideal scenario is we licence the Formula E IP into an existing game with an existing fanbase. That existing fanbase are provided with new cool content for them to engage with, they find out about Formula E, they compete in an esports competition, they get more invested in Formula E, maybe they then come to a race and become a superfan. That's really the goal for us."Jarno Opmeer is the F1 2020 and 2021 esports world champion, who also competed in the Accelerate London Final.
He continues:"I think there's a kind of nature for real racing drivers that they have to adapt basically every single time they go into the car, because real life racing is so much more dynamic with everything, especially weather." "Just jumping into a car straightaway is probably way too hard. Probably you'd have to go through the ranks as well. I don't think we will see anyone go directly from esports to F1, or even F2. I think you definitely have to start lower and also learn your way up."
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