Here's how Rachel Carlson has built Guild Education into a tool for employee retention — and a $500 million fortune: SelfMadeWomen
in December 2019, the world looked drastically different. Unemployment was at a razor-thin 3.5% rate and the term “frontline worker” had yet to enter the public lexicon. Her company Guild Education, which creates benefit programs that help employees get free college degrees and helps employers retain workers, had recently achieved unicorn status— a rare feat for an idealistic edtech company.
“I had a less than ideal early experience as an employee where no one explained to me really what equity was or how to exercise it,” explains the 32-year-old Denver native, who worked in the Obama White House before obtaining an MBA from Stanford. “I just felt like I could do something different in my own company and teach everyone the value of equity. Now all employees have a position of $15,000 or greater.
It also negotiates tuition discounts and facilitates direct payments between employers and schools. The majority of Guild’s revenue is generated from universities that reallocate the money typically spent on advertising for access to Guild’s qualified candidates pool, technology, payments and student services. Though the company does not share how much universities pay, some online programs spend more than $4,000 to attract each new student.
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