How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand
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As the 70th anniversary of Playboy draws near, the brand is attempting radical change.

of inclusivity . But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her"like a glorified pet" in her 2015 memoir,"Down the Rabbit Hole."

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call"bunnies."On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers. In Madison and Wilkinson's memoirs,"Down the Rabbit Hole," and"Sliding into Home," they claim that production consistently undermined them. They refused to pay them for the first season, didn't credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

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