Spending on legal service ads on television hit $1.2 billion through November
Drive down any highway in America or turn on the TV for 10 minutes and you’ll probably see an advertisement for a personal injury lawyer. “Hurt in car crash? Injured on the job? Slipped in the store? Call this lawyer to get compensated now,” a typical ad for a plaintiff’s personal injury attorney goes. A lawyer is often in the ad behind a desk or in a courtroom and a phone number spelling a word or phrase for the viewer to call flashes across the screen.
Most personal injury lawyers work on a contingency fee, so they get paid only if they negotiate a settlement for a client or win a case at trial. Less than 1% of all cases go to trial. Their fee is typically between 33% and 40% of the total amount awarded. The contingency fee structure is the only way many people can afford access to legal representation for accident.
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