Series president Glen Cromwell refuses to let a pandemic or inflation concerns cloud NHRA's bright future.
NHRA president Glen Cromwell says the NHRA is in a good place, despite the pandemic and recent economic downturn.And while the sun is still peeking through the clouds, the challenge will be sustaining that momentum and continuing growth despite some headwinds.Or even his breath.
"I think everybody talks about some of the headwinds—inflation, supply chain, recession," Cromwell told."I don't think it's anything that caught us by surprise. I think we saw this coming six months ago. We've been working with our teams, finding ways to save them money—whether it's by reducing the number of runs on some race weekends or paying for some of the nitro to help them.
"I think it's going to be important for us to provide a platform for them to come out and have fun, forget some of the challenges maybe at home, and put on a great show. We need to make sure that we're very cost efficient for our fans." On the TV front, the series' FOX television package is holding its own against the likes of IndyCar and even Formula 1. NHRA's recent eliminations show on FOX TV on June 26 from Norwalk drew an average viewing audience of 702,000 viewers, and its June 19 finals from Bristol on FOX pulled in 897,000, according to the industry monitor websiteBy comparison, the July 3 IndyCar race at Mid-Ohio on NBC pulled in 877,000, while the July 3 F1 British Grand Prix 1.29 million on ESPN2.
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