COVID-19 completely changed how NBC produces the Tokyo Olympics, from a control room brimming with feeds from family members' homes, to a highlights team based out of a Marriott hotel ballroom in Connecticut.
“It was a really awesome moment that we wouldn’t have necessarily expected was going to happen,” says NBC Olympics coordinating producer Lee Ann Gschwind. “We knew that Lydia Jacoby was the first swimmer from Alaska, so we were interested in that location. I don’t think that we necessarily knew that she was going to win a gold medal, or that there would be such an amazing reaction back home. “
The pandemic upended how NBC produces televises the Olympics, but while most of those changes happened behind-the-scenes, one effort has been present every night of the games: The company’s “Friends and Family” strategy, trying to bring the celebrations that are happening in homes and hometowns around the country to viewers at home.
During normal times, NBC would have cameras trained on the family members of Olympic athletes in the stands, but without fans in Tokyo, the company had to improvise. The fruits of that labor? The viral footage from Seward, the feed of gymnast Suni Lee’s family
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