How Monte and Avery Lipman Brought Republic Records From a Basement Apartment to the Top of the Chart

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How Monte and Avery Lipman Brought Republic Records From a Basement Apartment to the Top of the Chart
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Monte and Avery Lipman started RepublicRecords in a tiny basement apartment. Decades later, it's Billboard's top label of 2021 — and the brothers' bond is as strong (and lucrative) as ever.

“Great entrepreneurs are at once UMG’s foundation and north star — both grounding us and guiding our future — and Monte and Avery are among the finest examples of that legacy,” says UMG chairman/CEO Sir Lucian Grainge. “What is particularly exceptional about Monte and Avery is their successful evolution from scrappy entrepreneurs to global executives without ever losing sight of what brought them their success in the first place: drive, focus and passion.

One prominent trait the brothers do share, though, is an insatiable drive to come out on top: They run the No. 1 label because, they agree, anything less would be unsatisfactory. “Monte and Avery are A-plus competitors,” says UMG executive vp Michele Anthony. “They never lost their hunger, drive, or will to succeed. They are scrappy, resourceful yet humble — and they never take anything for granted.”at a precarious moment.

“Monte and Avery are the best in the business,” says The Weeknd, who’s signed to Republic through the label’s partnership with his own XO Records. “And what I love about partnering with them is their openness to the artist’s vision and the lengths they go to uphold that without conforming to the usual industry pressures.”Take another, very different Republic act — the British rock group Glass Animals.

“We found ourselves at a very, very young age needing to rely on each other,” recalls Avery. In Boulder, the Lipmans fell in love with The Beatles, Stevie Wonder and Marvin Gaye, and continued to devour new music during visits with their father in Malibu, Calif., and when their mother moved back to the East Coast.

Case in point: Swift, who has spent the past two years releasing a pair of folk-leaning albums recorded in secret with some indie-rock pals, simultaneously started to roll out the ambitious rerecording of her first six records in an effort to control their masters. Those projects may have seemed like commercial and creative gambles even for the biggest star in the world, but they’ve been unequivocal successes, producing four No.

“She said, ‘It’s my art, it’s my music, and that’s the way I want to share it with my fans,’ ” recalls Monte. “And I said, ‘You know what? You’re right. Let’s go.’ And guess what? She changed the paradigm of radio.” In fact, in 2021,chart, the first album to achieve this in the survey’s 29 years.

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