The store has been owned and operated by three generations of the Matsumoto family.
M. Matsumoto Grocery Store was established by founders Mamoru Matsumoto and Helen Momoyo Matsumoto on Feb. 13, 1951. It started as grocery store and eventually expanded to sell shave ice with homemade syrup.Cascading with a rainbow of colors, the round frozen ice treat goes by different names: snow cones, snowballs and shaved ice. But in Hawaii, it is simply “shave ice” — and one of the most popular stores in Hawaii sells more than 1,000 of them a day.
Mamoru Matsumoto was born to Japanese parents on the island of Hawaii in 1908, but his family returned to Hiroshima, Japan, when he was a toddler. There, his family struggled financially. When Mamoru was 20 years old, he left Japan to go back to Hawaii to find jobs to support his family. He worked on the sugar plantation, on the railroad and as a store salesman, but it was his dream to own his own business.
“I remember the very first time the shave ice machine came in,” Stan says. “I was 5 or 6 years old, and I was so fascinated, watching this hand-crank machine get set up.”
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