How Mario Dedivanovic Went From Sephora Employee to Kim Kardashian's World-Famous Makeup Artist

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How Mario Dedivanovic Went From Sephora Employee to Kim Kardashian's World-Famous Makeup Artist
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'Kim was incredibly loyal, and I was loyal to her and loved working with her. Her face was just kind of made for me, and when I started working with her I was able to establish my style of makeup.'

In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.

We caught up with the Insta-famous makeup artist for a look back at his impressive career trajectory this far — and to get a glimpse at what's coming up next. Read on for the highlights. When you first started experimenting with makeup did it come to you naturally, or was there a learning curve? But before that, I had assisted some makeup artists for smaller magazine shoots, commercial jobs and catalogs. Then I began assisting bigger makeup artists and was doing fashion magazine covers, cosmetic and fashion campaigns for brands like CoverGirl, Max Factor and Dolce & Gabbana. It was very different types of artists. Some were very glam artists who did celebrities, and then I assisted some high fashion artists, so I got a taste of all of it at a really young age.

She also had a blog. This was a time when celebrities didn't really credit their hair and makeup [teams]. There was no social media, so where were they going to credit them? But Kim had a blog and had me answer questions for her fans. Then one day she asked me to shoot a makeup tutorial for her blog. I almost didn't do that, either, because I was really sick.

When I hit a million followers and realized that it was growing really fast, I got serious about it. I set aside time every day to plan out posts and review my numbers. It became really a work thing, but something that I do genuinely enjoy as well. It's been such an amazing tool for me in my career. It's also a controversial one, I think, amongst my peers. Some people who have been doing makeup for 15-plus years like myself think it's ruined the business.

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