Thanks to The Original Madras Trading Company, this vibrant material has become a staple in every stylish man's wardrobe.
The secret to its success? The original Original Madras Trading Company has been in the game for five decades, since the grandfather of present owner Prasan Shah emigrated from Chennai to New York City to sell the lightweight, handspun cotton fabric to major American names such as Brooks Brothers and Ralph Lauren.
Madras, which could be easily identified by its colorful checked patterns, quickly became a prep staple—it even appeared on the cover ofBut its associations with the blue blazer set obscured the fabric’s rich, international history, a story that Shah hopes he can finally tell now that the business proudly makes wares under its own name.
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