We talked with Matt Windle and James Andrew at Lotus about the brand's plans for global growth, catering to all lifestyles with electric cars and SUVs.
he’d often drive to work. Don’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brand’s focus remains on performance.
And a crucial part of that performance is in driving dynamics that connect the driver to the car. Certain EV advantages — like flexibility in powertrain packaging or the lack of an exhaust system and the heat protection that requires — mean that itscan retain that cab-forward, mid-engine-style layout. Ride and handling remain a focus, along with a balanced weight distribution. Aerodynamics continue to be an important part of the formula — it wouldn’t be Lotus, otherwise.
As a traditionally small brand, Lotus intends to maintain that personal relationship with its customers and fans. Lotus prides itself on the fact that their people “always man our stand” at
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