Today, the former Nasty Gal buyer has made it big off of her particular cocktail of quirky nostalgia.
I moved to San Francisco for personal reasons, to be with Louis. He was living up here and we had done long-distance for three-plus years, but it really got to this point of, "Do I want to make this relationship work?" And his business is very much here, so I decided to move to San Francisco for love.How do I sound not-cheesy? It was a tough decision because I loved working for Nasty Gal.
It was a way for us to have more control. We can launch it whenever we want. We're not stuck to these seasonal drops. So if you're wanting to find this perfect silhouette, then it can be done much faster by developing it in-house. Layering that in with designers felt like the right move for us. It just comes down to being responsive and community-oriented, which we are. We're always evolving. Also, to go back to my point of the consumer driving change in the industry… That's a big part of it.
In early 2020, your staff more than doubled, you opened an office in LA and as of Q1 of this year, you charted growth by a full 300%. What has it been like scaling in such a critical time for the retail industry as a whole?
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