'I love trying new beauty products, but I would get so frustrated by all the extra packaging and waste that was coming to my house.' LilyAldridge is making purchasing beauty products online less wasteful — here's how:
Aldridge's personal approach when it comes to designing her fragrances is what makes the brand feel authentic and stand out among all of the celebrity and designer perfumes out there. And the importance she's placed on making her brand as sustainable as possible, from how the notes are sourced to insuring minimal waste packaging, proves that she's an innovator in the field.
Jason Wu taught me a lot of about all of the work that goes into creating the bottle when I worked with him as the face of his fragrance. So, my fragrance brand has been a long time coming and I’ve loved every second of it. There's so many fragrance brands out there. What sets yours apart?
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