“The music industry is very difficult and the most important thing is to stay ahead of the curve,” says Grade A Productions partner Peter Jideonwo.
Here, Jideonwo, who started working with Durk ahead of this album, talks about the work that went into making this a success, helping push Durk’s career forward after a decade in the game and the state of hip-hop in a year dominated by country, R&B and Latin music on the charts.
Picking the right single. Making sure all the creatives were on point, picking the right directors, photographers, interviews as well as directing videos. Making sure features were completed. Introducing Durk to Dr. Luke, who helped create “All My Life.” “All My Life” was the first record me and Durk did together and “Stand By Me” was the second. Visiting all the DSPs ahead of time before the album came out.
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