This niche corner of TikTok has librarians leveraging the power of social media and pop culture trends to showcase new reads and the amenities their libraries have to offer.
Similarly, the Cincinnati & Hamilton County Public Library TikTok account,TikTok, they think, has lent them a helping hand inside the walls of the library.
The Milwaukee Public Library see TikTok “as a way to kind of connect to a younger audience that maybe we hadn’t tapped into before,” Siemsen-Fuchs explains. Szymkowski says the TikTok has been a way to connect people and “bring joy to a lot of people’s days, which is a beautiful thing.” “Milwaukee is a city very challenged by racial and economic disparities and we see the library as an institution with the potential to contribute toward the city moving past that,” Albrecht says regarding the Milwaukee Public Library. “Our messaging and making sure that we reach more people than our traditional patrons is really important to that movement.”
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