Kirin Sinha has become the queen of the metaverse with her accessible plug and play platform, Illumix, allowing entertainment and retail companies to integrate augmented reality into their user experience.
And for Sinha helping companies and brands understandthe metaverse in current day has been a big part of the Illumix process, “At a high level, the metaverse represents how we will experience the internet of the future. There are a number of opinions on what the format will be, but the key elements are that it will be 3D, interactive, and more immersive than the digital content locked behind 2D screens today.
Illumix is a platform that combines the digital and IRL world together by making it easy to create and access these immersive experiences using augmented reality. Just as Wordpress and Squarespace enabled everyone to create a presence on the internet, Illumix is enabling anyone to develop experiences for the digital-physical reality.
In addition to developing an extremely accurate engine in combining digital content with the physical, Illumix has made these experiences accessible to the consumer and simple-to-use for the developer or brand. Experiences built on Illumix are accessible through existing websites and apps- they don't require a standalone mobile app download or any dedicated hardware. And you don't need expertise to create experiences.
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