Scroll through social media these days and you'll likely see a video of a crispy, flaky roti bite, or a shot of a cheese-pull from a ramen-encrusted Korean corn dog. Online, the nearly ubiquitous appearance of Asian cuisines reflects a growing obsession.
Scroll through anyone’s social media these days, and it’s likely you’ll see a 15-second video of a crispy, flaky roti bite, or a shot of a cheese-pull from a ramen-encrusted Korean corn dog.
Ray, who examined Zagat, Michelin and other food trend data going back to around 1986, said that Japanese food indeed climbed steeply in both price and popularity, hitting its “peak” in 2000. It was followed later on by Korean food. Other cuisines like Chinese, which have long been a staple of the American fast-food scene, progressively became more complex and diverse, with more restaurants specializing in regional dishes. Simultaneously, Eurocentric tastes are becoming less popular, Ray said.
“People are eating much more interesting, complex Asian foods and have a vocabulary now to talk about it,” Ray said. These posts that often showcase the laborious cooking process, Wu said, have complicated our ideas of beauty and value. Foods that were not necessarily thought of as beautiful in the past, like Indian stews and sauces, for example, are being considered in new ways.
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