Rick Caruso put more than $100 million into his campaign: • Roughly $58 million on advertising • About $16 million into the field program • At least $3 million going toward consultants • More than $600,000 paid to a single party rental vendor
Caruso on Tuesday pledged $1 million to support an abortion rights ballot measure in California. But Planned Parenthood slammed him for actions in the past.
In a Bass campaign poll, nearly 60% of respondents found messaging about Caruso’s ties to politicians who opposed abortion convincing or somewhat convincing. Labeling Caruso as not trustworthy and not in line with the city’s values became the broader focus of Bass’ allies, even as the biggest crises in the city were the centerpiece of so many of Caruso’s ads.
“I think there’s a false legend in politics that no one pays attention in the summer,” strategist Bill Carrick said. “He had a real dip in the summer not playing in July and August and only ramping it up later.”found that among likely voters Bass was up by 21 points — 53% to 32%, with 14% undecided. The city convulsed with protests, tears and anger over the fraught state of race relations in the city. Both candidates saw in the scandal what made them decide to run. For Caruso, it was a broken and corrupt system, while Bass spoke of the need for a coalition that could heal wounds.
Still, during this time Caruso’s popularity rose in polls, while Bass stayed flat — but didn’t drop — at around 45%. For her advisors, his ascendance was a predictable consequence of a nonstop air assault. They maintained that the former community organizer had galvanized enough people to trust her, while also making enough people believe he was a Republican in Democratic clothes.“When she speaks, she’s very reassuring,” said Larry Grisolano, who produced Bass’ commercials.
“It was difficult to contend with because we knew we only had enough money for one bio ad,” said the aide, who declined to be named discussing internal campaign matters.
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