The idea of “the end of life as we know it” has long influenced the cultural zeitgeist, including fashion.
If the world feels terrible right now, one can take small comfort in the cultural history of dystopia being a long one. From George Orwell’s, fiction has interrogated what it would be like if we ever hit that point of dystopia or a borderline to present apocalypse. This idea of “the end of life as we know it” has long influenced the cultural zeitgeist, including fashion.Business of Fashion
Despite the Yeezy Gap Engineered by Balenciaga collection nearly selling out, some aren’t as happy with this dystopian concept as one might think. Mike Grillo, a customer who recently shopped at Gap after the Yeezy Gap Engineered by Balenciaga launch, said, “We need to stop pretending Yeezy Gap is a thing. It’s literally trash bags full of black hoodies flopped in the center of your average gap [products.] Spare us.
Grain Carter broke down the three sub-dystopian trends she’s seen as follows: pandemic cyberpunk, pandemic apocalyptic dressing, and pandemic goth revival. “Contemporary brands like Siskatank, Acronym, and Hexagon are all capitalizing on the dystopian aesthetic. At the same time, you have luxury brands like Balenciaga, Rick Owens, and Khaite blending these dark colors and playing cyberpunk with surrealism.
A model walks the runway during the Rick Owens Menswear Spring/Summer 2019 show as part of Paris Fashion Week on June 21, 2018.A model walks the runway during the Rick Owens Menswear Spring/Summer 2019 show as part of Paris Fashion Week on June 21, 2018.One of the most famous dystopian-themed collections was Karl Lagerfeld’s fall 2011 collection for Chanel titled “apocalypse wow.
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