.justinbieber’s ChangesTheMovement came together in just three weeks. Creative director NickDeMoura told us how he added a layer of movement to the romantic LP
I thought about fighting for this. I’m really good friends with the Kinjas, who are known online for their Ninja-style dancing. I wanted the aesthetic of thescene where Neo fights Morpheus for the first time. That was tough because we couldn’t find a dojo, so we actually built that one in less than 24 hours.The song is one of the longer tracks on the album, so we wanted the video to portray the same thing. I wanted a gritty parking structure.
After every five years, we have a really big shift in our minds about who we want to be. I was just trying to portray that, especially when my body splits into three and I look at each one of them, and I'm like,"Which direction should I go? Who should I be? What version of me do you want?"Keone and Mari Madrid, the couple in the video, are actual choreographers and they're married.
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