Jack Daniel's used to have a 10-year-old age statement whiskey. Now, 100 years later, it does once again.
Fletcher used modern techniques to avoid the pitfalls of over-extraction from the barrel. Barrels used in the 10-year-old spend about seven to eight years at the top of a rickhouse, where it is hotter and dryer, and then were moved to the bottom where it’s cooler and more humid. The goal, Fletcher said, is to get some of the oxidation and esterification reactions that will mellow the whiskey, but slow down the wood interaction and evaporation rates.
She’d work with the warehousing department to get samples to take them down to the lab and cut them down to proof. The label also looks strikingly like the historic bottle, recreating the vintage gold cartouche on the label. The 10-year-old will be an annual release, and part of a growing number of products that will expand the brand into different ages. For those wondering where else the brand will go next, Fletcher brings up Phillips’ educational background in Agricultural Science and has also mentioned experimenting with different grains.
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