“When I was freelance, that was really my first taste of always being ‘on.’ I realized my income was based on my ability to generate and sell ideas, and so there was no 9 to 5. I actually think that was really great training for being an entrepreneur”
Hillary Kerr. Illustration: Lauren Tamaki Hillary Kerr is the chief content officer of Who What Wear, the fashion site that she co-founded with Katherine Power in 2006. In the years since, she’s expanded the company from a site chronicling celebrity style to a global media company, Clique Media Group, which includes a fashion line at Target and Power’s clean skin-care line, Versed. It was named one of Fast Company’s 50 most innovative companies in the world in 2017.
I just started drinking caffeine again after not having it during my pregnancy. For breakfast, I’m obsessed with Kelly LeVeque and her Fab Four smoothies. She’s the most amazing nutritionist. The smoothie is really simple: unsweetened almond milk, a ton of spinach, natural peanut butter, protein powder, and flaxseed. On the days I exercise before work, I’ll just have a handful of almonds, and then pick up a version of the smoothie at Earthbar on my way into the office.
The thing I didn’t expect about being a parent is how much more efficient it would make me in all areas of my life. Because I have limited amounts of time to do things, it has made me extremely efficient and also made me prioritize in a different way. I still worry about things and will be stressed about things. But having that perspective of, is this life or death, is this really a big deal in the grand scheme of things? has been very helpful in cutting through the clutter and noise in my life.
I also have pretty firm boundaries. I try not to email or contact my team outside of office hours unless something’s on fire. I am always open if someone needs me, but I also try to decompress a little bit when I come home. My son goes to bed at 7:30, so for that hour and a half I have with him at home at the end of the day, I try and be really present. I let everyone know I’m going to be offline. If you need anything, I will address it the second I come back on.
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