See how this dessert inventor and small business owner leveraged digital marketing on streaming TV to get his sweet creations in the hands of local dessert lovers! Sponsored by Hulu Ad Manager.
"Expect the unexpected and expect the crazy," says owner Hector Carvalho of his New York sweets shop, Manny's Sweet Treats.
"When I first opened up, I was really naive," Hector says. He utilized more traditional forms of marketing, like attempting to entice customers through newspaper advertisements, but wasn't seeing results he was happy with. "And that's when I was like, let me start doing social media," he explains. What Hector loves about being featured on Hulu is how easily he feels he can translate success on his social platforms to success on Hulu as well. "Whatever works on Instagram and TikTok, I basically put it on Hulu and it kind of just translates quite well."
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