How Honda hopes to bounce back - UK MD and head of automobiles discuss the health of the business:
RA: “I’d say 12 weeks - and as an average, that’s about where we are. Some we can deliver quicker, some you might have to wait a little longer. But overall we’re there.
“Add into that the fact that anything we do today may change tomorrow - because of the kind of world we are living in - and then there will always be things we can improve. But the fact is we're building a mutually beneficial partnership like never before.”RA: “It’s a conversation. That doesn’t mean it will or won’t happen - but of course we're considering it, just as we are subscription models, wider mobility solutions and so on.
“One positive from our side is that we're entering this period of consideration at the right size. We've consolidated our network geographically, and we're close to the spread of dealerships we want and need to succeed. In contrast, we can see other manufacturers are held back because they haven't addressed this.”
RA: “Big shopping malls are an expensive investment for a brand of our size when really what we want to do is reduce the costs for our retailers and make them more efficient.
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