In a world where audience interests change daily and so many competitors are emerging, the hardest part of coming back after a break is staying relevant. Discover how HBO grew their audience and turned their fans into fanatics for Game of Thrones after a 20 month hiatus.
During season 7 of Game of Thrones back in 2017, HBO announced that the beloved show would not be returning until an undisclosed date in 2019. To many it seemed like a risk to take such a long hiatus.
In a world where audience interests change daily and so many competitors are emerging, the hardest part of coming back after a break is staying relevant. For true Game of Thrones fans, it really has felt like the long winter since GOT finalied in August of 2017. Yet, in about 20 months, hype for the brand hasn’t died down.
Shortly after the finale of season 7, HBO announced the Game of Thrones Live Concert Experience, which premiered in 2016, led by Game of Thrones composer, Ramin Djawadi, would be expanding to a world tour in 2018.
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