Academy Award-winning actress Gwyneth Paltrow led the charge of an editorial and e-commerce platform for customers seeking a curated lifestyle.
2017 also marked the brand's first wellness summit, In Goop Health, which debuted in LA.
Gwyneth Paltrow speaks onstage at the In goop Health Summit at 3Labs on June 9, 2018 in Culver City, California.and gave attendees the chance to experience products and attend panels that included doctors and"healers." IV drips, an oxygen bar, crystal therapy, and an aura photography station were among the most reported offerings from the summit.that had begun with baking her late father a gluten and sugar-free zucchini loaf, which he compared to biting into The New York Times and"through my macrobiotic phase and through starting up riots because I had cupping marks on my back."
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