How Greta Thunberg and ‘flygskam’ are shaking the global airline industry

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How Greta Thunberg and ‘flygskam’ are shaking the global airline industry
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Now “flygskam,” “climate strike” and “climate emergency” are among 2019’s hottest buzzwords.

And in Sweden, where teen climate activist Greta Thunberg, 16, has led the charge to eschew air travel altogether, the growing stigma against leaving a large carbon footprint has allowed the term “flygskam” — Swedish for “flight shame” — to take off in Europe.

And this has led to Swedish terms such as like tågskryt and att smygflyga also becoming buzzwords. The Swedish Facebook group Tagsemester, or “Train Holiday,” has seen membership spike from about 3,000 people in late 2017 to 90,000 this year. And many travelers are sharing their “slow travel” plans to take a train, not a plane, under the hashtag #StayOnTheGround.

While commercial flying contributes just 2.5% of all global carbon emissions, the number will rise as more people fly. The International Air Transport Association predicts that the CO2 emissions from airlines will hit 927 million tons this year. She was recently named Time’s Person of the Year, which drew the ire of President Trump, and the defense of former first lady Michelle Obama. And she’s drawn a following of eco-conscious consumers.

Earlier this year, Ryanair RYAAY, -0.91% became the first airline to be listed among Europe’s top 10 carbon polluters by the Belgian research group Transport & Environment. T&E reported that carbon emissions by airlines have increased 26.3% over the last five years, and Ryanair — one of the largest low-cost carriers in the world — increased its carbon emissions by 6.9%, putting in ninth on the polluter list.

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