Google could probably win the chatbot wars. But it might kill its business model in the process.
But Google’s reasons to keep LaMDA private fade a bit with a competitor emerging. A sophisticated, public chatbot like ChatGPT makes waiting for the perfect business model risky. Delay long enough, and you could cede the market. ChatGPT will also take criticism as it gains adoption, sustaining hits that otherwise would’ve been Google’s. And ChatGPT’s shortcomings will teach people to view its certainty with skepticism, clearing the way for a risk-averse Google to release its own version.
But things could change in a hurry. Should OpenAI connect ChatGPT to the internet, it could push Google to bring its own product to market, and its vision for the future along with it. And once Google gets involved, those who’ve seen its chatbot technology expect it to win. “If ChatGPT or some other product ever became a real threat,” said Lemoine, “they’d just bite the bullet and release LaMDA, which would smoke
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