A few years back, Google was actively exploring whether it should launch a male counterpart to Amazon’s female Alexa voice assistant. “When we first launched the Google Assistant, we intended to us…
However, at the time, text-to-speech technology was still struggling to make male voices sound natural. “You’d get these warble effects, oftentimes, with male voices,” said Ward. This forced the company to ultimately go with a female voice for the Assistant’s launch in 2016.
Early on, the team working on the Google Assistant had to figure out a key question: What is Google’s persona? Looking at existing Google products like Gmail and Chrome offered few clues. “You don’t see a lot of personality in these products,” recalled Coats. The result of this dot-voting process was that the character won over the oracle — the right choice, if you ask Coats. After all, if you search for “Hello” on Google.com, the first result is a video of the Adele song. Said Coats: “Is that really what you want when you are speaking to something?”
In order to help the assistant be more approachable in a variety of cultures, the team ultimately decided against giving it a human name, and instead settled on the “Google Assistant” moniker. “We did want to make it feel like a conversation with Google,” she said. This also helped to avoid that consumers would associate the Assistant with a single gender, ultimately paving the way for Google to roll out additional voices.
This not only resulted in a lot more natural-sounding Google Assistant, it also made it significantly easier for Google to develop and deploy new voices to the Assistant. “We can build more voices in less time,” Ward explained.
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