How Gloria Vanderbilt used her authenticity and ‘great taste’ to build her denim line

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How Gloria Vanderbilt used her authenticity and ‘great taste’ to build her denim line
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Not only was Gloria Vanderbilt an heiress, an author, an artist and the mother to CNN’s Anderson Cooper, she was also a game-changer, having had a seminal period in the fashion industry in the late 1970s and early ’80s.

Having been born in the spotlight, Vanderbilt, also a one-time actress, saw her popularity rise again with the introduction of the jeans. In the late ’70s, she promoted the line with ads on buses and in TV commercials. And in a move that was unheard of at the time, she was the spokeswoman for the line.during an interview while promoting her autobiographical book, “Black Knight, White Knight.” “How I got into fashion is Glentex produced scarfs done from paintings of mine. That was the beginning.

For a time, Vanderbilt’s form-fitting jeans, which included a swan logo detail and her signature embroidered on the back right pocket, were the jeans every woman wanted to wear. , one gown was made from “a silver-white silk brocade,” and the other from green cut and voided velvet. For younger generations, though, everything goes back to Vanderbilt’s name-brand jeans and her mass-market goods., co-founder of the L.A. denim brand Mother, wore Vanderbilt jeans when she was a girl during a time when big fashion labels included Liz Claiborne, Calvin Klein and Jordache.

Silver recalled the Vanderbilt name on jeans in his youth. He said some of his sixth-grade classmates at Hawthorne elementary school in Beverly Hills wore Vanderbilt jeans during the line’s heyday.

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