Roger Vivier, the storied footwear house, strides into a new era with a Renaissance man at its helm.
Not surprisingly, Felloni’s first order of business upon arriving at the house—aside from painting the showroom “couture pink” and adorning it with statement pieces from home, such as a life-size statue of Adonis—was diving deep into its expansive archives. He emerged with more than a few ideas of how to modernize the brand while retaining signature silhouettes and the use of rich colors.
As for the house’s adored Belle Vivier style? Not wanting to mess with greatness, Felloni left it as is—but introduced a younger, more retro sister version called Très Vivier, which is closer to what the original looked like in the ’60s, with its cube heel and squared-off buckle. It comes in an array of materials—velvet, satin, jacquard—with a very bourgeois bag to match. “It feels contemporary, but also from another epoch,” Felloni says. “Which is exactly how I like things.
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