How Fashion and Beauty Brands Are Responding to the Ongoing Police Brutality Protests

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How Fashion and Beauty Brands Are Responding to the Ongoing Police Brutality Protests
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Author:FashionistaPublish date:Jun 2, 2020In response to the recent deaths of George Floyd, Breonna Taylor and other Black Americans at the hand of the police, people across the world have taken to the streets to protest police brutality and systemic racism. Some of these demonstrations have turned violent, with reports of protestors and journalists being injured and storefronts being looted emerging in the U.S.

Athena Club: The self-care brand said that, for seven days starting on May 31, it would donate 100% of proceeds from new orders to the NAACP's Legal Defense and Educational Fund. Biossance: The plant-based skin care line pledged to donate $100,000 to the ACLU, Minnesota Freedom Fund, Color Of Change and Black Lives Matter.Boy Smells: The candle company said it donated $10,000 across three organizations — the NAACP, Black Lives Matter and Black Visions Collective — on Sunday.

Carol's Daughter: The hair care line said it was making donations of unspecified amounts to Black Lives Matter, Color of Change and Know Your Rights Camp in honor of Breonna Taylor, Ahmaud Arbery and George Floyd. Cirque Colors: The nail polish brand said it would match donations to Black Lives Matter, up to $5,000, from customers who sent them a screenshot of their contributions. Collina Strada: The fashion brand announced it would donate all its profits from the week of June 1 to bailout funds across the U.S.

Danielle Guizio: The designer said that her eponymous label had donated to Black Visions Collective, the George Floyd Memorial Fund and Minnesota Freedom Fund on Sunday, though it didn't disclose an amount. Eckhaus Latta: The brand said it would match its customers' donations to the Bail Project, if they submit a screenshot of their own contributions.

Farmacy: The clean skin care line said that it would donate $10,000 to Color of Change "as a starting point." Fur: The skin and hair care line said that not only would it donate to the NAACP's Legal Defense and Educational Fund and the Brooklyn Bail Fund, but that it would also highlight Black-owned businesses and artists on its Instagram Stories.

Glow Recipe: The skin care line said it donated $10,000 to Black Visions Collective and shared additional groups and organizations that people can support. Hero Cosmetics: The beauty brand said it would donate proceeds from sales made the week of June 1, up to $10,000, to the NAACP's Legal Defense Fund.

Innisfree USA: The Korean beauty brand's U.S. division said on Saturday that it had made donations to the ACLU and to Minnesota Freedom Fund, though it didn't disclose an amount. Jonathan Cohen: The designer released a new bouquet illustration in his virtual flower shop, with all proceeds from it going to Bailout NYC.

Live the Process: The activewear brand said that it would donate 15% of proceeds from all sales made during the month of June to the Loveland Foundation. Makeup Revolution: The beauty brand said it made a $10,000 donation to the Minnesota Freedom Fund. NYX Professional Makeup: The beauty line committed to making donations to the Minnesota Freedom Fund and to Black Lives Matter.

Peach and Lily: Founder and CEO Alicia Yoon wrote on the skin care line's Instagram that the brand would be donating to the ALCU. Sakara: The wellness company said it would donate 50% of profits from sales made between June 1 through June 6 to the NAACP's Legal Defense Fund. Simon Miller: The fashion brand said that it would donate all proceeds from sales made on May 31 and June 1 to Color of Change.

Summer Fridays: The skin care line founded by Marianna Hewitt and Lauren Gores Ireland announced that it had made donations to Black Lives Matter and the Minnesota Freedom Fund. It also shared education resources, such as movies, television shows, books and podcasts. Tarte Cosmetics: The makeup line said it would be making a donation to the NAACP, though it didn't disclose an amount.

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