How F1 and ‘Drive to Survive’ show the changing way we watch sports

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How F1 and ‘Drive to Survive’ show the changing way we watch sports
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From streaming series like “Formula One: Drive to Survive” to Travis Kelce and Taylor Swift’s swirling romance, stories are dominating sports — sometimes more than the sport itself.

The underdog story, the comeback wins, the Cinderella moments, the historic rivalries, the regional loyalties. Sports aren’t just compelling in the midst of the game; it’s the adjacent drama that often draws people in the most. The appetite for such narratives has overflowed in recent years, spilling into all areas of entertainment and giving audiences a steady diet of docuseries, TikTok videos, TV specials and more.

It could be a controversial player, he said, or maybe someone they’ve been getting to know through social media or television. By giving younger, current stars new platforms — like a popular streaming docuseries — leagues can generate audience interest in these players. Those audiences will then, hopefully, watch them compete. Still, production companies and studios are partnering with sports leagues in telling these narratives.

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