How Elsa Majimbo went from anonymous Nairobi teenager to social media comedian with 2.5 million Instagram followers:
Elsa Majimbo in conversation with CNBC Africa’s Tania Habimana at the Forbes 30 Under 30 Africa Summit.n just two years, Elsa Majimbo has gained 2.5 million Instagram followers by eating potato chips in bed, encouraging her followers to party to the point of reporting fraudulent activity to their banks and laughing maniacally.
Majimbo’s story is one of real rags to CAA-representation riches. She grew up in Nairobi, Kenya, and became the first member of her family to attend college, studying journalism at the city’s Strathmore University. But when Covid-19 hit, Majimbo was forced to isolate and engage in remote learning. She coped by posting a video about how she absolutely did not miss human contact and quickly started gaining social media fame.
“When I went viral, the first thing I did was send an email and quit,” Majimbo says about dropping out of college. “It was absolutely delusional, but I believed I could succeed. I was like, ‘You know what? I’m going to be a superstar.’” It clearly resonated, as others–including celebrities like Lupita Nyong'o, Steve Harvey and Rihanna–started obsessing over her videos about finding a boyfriend from her pillow, watching TV for 12 hours a day and comedic narcissism. With this newfound fame, Majimbo relocated to Los Angeles in 2021 to pursue a career of comedic greatness, complete with endorsement deals like the ones she has with Fenty and Logitech.
Her advice to young entrepreneurs? “Enjoy your life. It’s never that deep–people try to discourage you, but you can do whatever you want.”
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